Compound Lift Total
Median +34% across squat, bench and deadlift one-rep-max estimates.
Since 2014
Built by
Built by
lifters.
Two coaches, one rented warehouse, and a stubborn belief that adaptation beats atmosphere. Twelve years later the belief is still the business plan.
14Athlete Cap / Hour
38Certified Coaches
Why we exist
The industry
The industry
sells hope.
We sell data.
Walk into most commercial gyms and you will find a hundred machines, no plan, and a contract designed around you not turning up. We inverted the model: fewer members, more coaches, and a progression file for every single person who scans in.
That is a harder business to run. It is also the only version of this business worth running.
Movement Screening
Velocity Based Training
Periodised Blocks
Physio On Site
DEXA + VO₂
Measured Outcomes
What twelve weeks
What twelve weeks
actually moves.
Median change across 412 members who completed a full twelve-week block in 2025. Retested on the same equipment, by the same protocol.
Body Composition
Median 21% reduction in fat mass with lean mass held or increased.
Session Adherence
92% of booked sessions attended — the number that actually predicts results.
Milestones
Twelve years,
Twelve years,
one direction.
We have never opened a second location we could not staff properly. That is the whole growth strategy.
2014
A warehouse in Korangi
Bilal and Sana open a 180 m² space with six platforms and forty founding members. No mirrors, no music, one whiteboard.
2017
The screening protocol
The 40-point movement assessment is formalised after three years of informal use. It becomes mandatory for every new member.
2019
Clifton flagship opens
1,850 m² across four zones, eleven competition platforms, and the first recovery wing in the city with contrast plunge and infrared.
2022
Performance lab goes live
Force plates, VO₂ testing and DEXA brought in-house. Coaching stops being an opinion and starts being a measurement.
2024
Physiotherapy integrated
A licensed physio joins full time. Return-to-training plans now require a clinical signature before load is added.
2026
2,400 members, 98% retention
Still one location. Still capped at fourteen athletes per floor hour. Still the same whiteboard, framed by the entrance.
House Rules
Four things we
Four things we
refuse to bend on.
Load follows competence
Nobody adds weight to a pattern they cannot own. Technique is the gate, not the suggestion, and coaches have final say on the floor.
Fourteen, never fifteen
The class cap is a hard ceiling. We would rather turn away revenue than turn a coached session into supervised crowding.
Numbers, not narratives
Every claim we make about your progress is attached to a retest you can see. If the number did not move, we say so and change the plan.
No contract traps
Cancel from the app in two taps. Freeze for up to sixty days a year. We would rather earn the renewal than trap it.
4Training Zones
24/7Biometric Access
The Floor
Four zones.
Four zones.
Zero queues.
The building is split so that the person chasing a 200 kg deadlift and the person rebuilding a shoulder never have to compete for the same square metre.
- Strength Hall. Eleven platforms, calibrated plates, three monolifts and a dedicated warm-up rack row.
- Engine Room. Rowers, skis, bikes and a 30 m turf lane for sled and carry work.
- Combat Studio. Sprung floor, twelve heavy bags, and a ring for technical sparring only.
- Recovery Wing. Contrast plunge, infrared sauna, compression boots and two therapy suites.
Leadership
Who runs
Who runs
the room.
Six leads, thirty-two floor coaches, one physiotherapist and a dietitian. Every one of them still trains here.
Co-Founder · Head of Strength
Bilal Rehman
CSCS. National record holder at 93 kg. Twelve years programming raw powerlifters and writing every strength block on this floor.
Co-Founder · Performance Lead
Sana Iqbal
MSc Sport Science. Built the lab, owns the dataset, and will happily show you the graph that disagrees with your feelings.
Head of Combat
Danish Malik
Former national amateur boxer, 41 bouts. Teaches mechanics for six weeks before anybody is allowed to hit anything hard.
Physiotherapy & Mobility
Ayesha Noor
Licensed physiotherapist, MSc Musculoskeletal. Signs off every return-to-training plan in the building — no signature, no load.
Conditioning Lead
Hamza Tariq
Two-time national triathlon qualifier. Runs the Engine Room and believes zone-2 is the most underrated hour in fitness.
Registered Dietitian
Zara Habib
RD, clinical nutrition background. Writes protocols around your actual week — travel, family dinners, and all.
0m²Training Floor
0Competition Platforms
0Blocks Completed 2025
0hCoach CPD / Year
Open floor, open books
Walk in and
Walk in and
ask us anything.
Tours run every weekday at 11:00 and 17:00. No appointment, no sales script — just a coach and a clipboard.